IPOLOGY

The IPO – Initial Public Offering is the most complex financial transaction as it involves knowledge in finance, in many national and international laws, in marketing trends analysis, in macro- and micro- economy, in financial public relations, in econometrics, in fundamental corporate analysis, in financial and securities markets analysis as well as in accounting, whether traditional, financial or analytical. Too many people, including experts, talk about the IPO without any understanding of the other fields involved beside their own.

Everyone pretends to know, what they really do not know, because it requires multiple different fields of knowledge and because the Initial Public Offering transaction is at the crossroad of these disciplines.

IPOLOGY is the science of Initial Public Offerings assembled from different fields of knowledge by Marc René Deschenaux.

These fields include finance, many national and international securities and other laws, marketing trends analysis, macro- and micro- economy, financial public relations, econometrics, in fundamental corporate analysis, financial and securities markets analysis as well as accounting, in its three forms traditional, financial and analytical.